1923 Catalog Sears, Roebuck and Co.: The Thrift Book of a Nation

Large, glossy and fulsome facsimile of an original piece of Americana - the Sears Catalog (sic!) from 1923. Filled with plenty of original graphics, layouts, type, historical tech, and just about every household and workshop item you could want. Fascinating pages filled with radios, bathtubs, bug killers, pocket watches, raincoats, bags of coffee, socket sets and billiards equipment. The whole gamut of mail order objects from the warehouse mail order retailer of its day.
From the publisher:
Step back into the roaring twenties with the iconic American retailer Sears, Roebuck and Co. This facsimile of the rare 1923 “Thrift Book of a Nation” catalog embraces the thrift aesthetic — products of good value meeting practical needs — and offers a nostalgic look back at consumer goods during a nation’s rising prosperity as it recovered from the devastation of World War I. By the early twentieth century, Sears was a household name, representing frugality and consumer interests. The catalog featured appliances, clothing, dry goods, guns, jewelry, housewares, toys, and even accessories for the latest technology: the automobile — gasoline engines, Model T fenders, and a garage to keep it in! A splendid sourcebook for antique collectors, historians, costume enthusiasts, and nostalgia lover

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